How to Create Bilingual SEO Content for Cyprus

Step 1: Paired Keyword Research

Start by mapping English keywords to their closest Greek counterparts. Tools like Google Keyword Planner, Ahrefs, and local search autocomplete help identify query variations such as "lawyer in Limassol" and "δικηγόρος Λεμεσού". Prioritise intent-matched pairs over direct translations.

Step 2: Dual-Language Briefs

Create a single brief that includes sections, target keywords, FAQs, and internal links for both languages. Highlight phrases that must remain in Greek (e.g., legal terms) and specify when transliteration is acceptable.

Step 3: Structured Content

• Use language switcher widgets or separate sections with clear H2 headings.
• Add schema markup specifying both languages with the <code className="bg-gray-100 px-1 rounded">inLanguage</code> property.
• Translate CTAs and forms so Greek users can convert easily.

Step 4: Promote & Localise

Build backlinks and citations from Greek and English publications. Share the content on bilingual social channels and include Greek captions for video or audio assets.

With the right workflow, bilingual SEO content becomes an engine for capturing every valuable search in Cyprus, regardless of language.